|
 Competitive site reviews focus on Web sites that are similar in content and audience but hosted by organizations other than our client’s Web site. These reviews offer another lens for our clients to understand where their Web site stands in the market and how effective it is at communicating its message or serving its users' needs. Competitive reviews show how other organizations have chosen to articulate their messages on the Internet, offer opinions on whether this presentation seems effective, and provide qualitative feedback on whether our clients' Web site should adopt a similar or different approach.
|