Evaluation is the lifeblood of social marketing—it ensures that your materials, messages, and services are targeted appropriately to the audience whose attitudes and behavior you seek to change, and it enables you to continually improve your products and services. Macro is equipped to perform pretesting of materials, mid-course evaluations, and followup evaluations, using innovative, rigorous, and cost-effective methods to assess the reach and impact of your social marketing programs. Whether we are conducting usability testing for your Web site or developing a manual to guide the improvement of your program, we will match the right target audience with the right message and methods to maximize your program's impact.