|  Media Events Coordination
Macro has coordinated media events for the unveiling of Youth Violence: A Report of the U.S. Surgeon General, the unveiling of the U.S. Surgeon General's National Strategy for Suicide Prevention, and the presenting of the Exemplary Substance Abuse Prevention Programs Award Ceremony and Media Briefing (Center for Substance Abuse Prevention). The media activity for each event included a news conference at the National Press Club; press kit creation and production; and media outreach including calls, e-mails, and letters, coordination of interviews, tracking of press clips, and press clips archiving. We also arranged a satellite media tour, radio media tour, event Webcasting, and a CNN online Web chat for the Surgeon General's events.
 Motor Challenge
The U.S. Department of Energy created several programs to promote energy-efficient practices in business and industry, starting with the Motor Challenge. Macro provided a full range of support services, developing policy; educating industry audiences; recruiting partners; supporting trade show participation; creating software, databases, and Web sites; and coordinating multiple media campaigns. Our media specialists sent advisories and news releases to the press, arranged interviews with experts, sent background materials, and made followup telephone calls. These efforts resulted in a number of highly successful program launch events held at the National Press Club in Washington, DC. Press coverage averaged 20 articles on each event, contributing substantially to awareness of and participation in the Motor Challenge.
 Substance Abuse and Mental Health Services Administration's (SAMHSA) Office of Communications
SAMHSA's Office of Communications (OC) faced a challenge in getting its
message of resilience and recovery out to service providers, consumers,
policymakers, the media, and the American public. To address this challenge,
SAMHSA has
retained Macro to provide a wide range of media/outreach support
services as well as support in developing and disseminating promotional and
technical
materials. Macro currently is providing press conference support,
conducting radio tours, developing and distributing press releases and media
advisories,
maintaining media databases and constituency mailing lists, and tracking
media exposure for the agency. We are writing and designing a high-profile
promotional package for use by the agency's administrator and other
senior staff, which includes a 16-page, 4-color brochure, kit folder, and
customized
rolodex card. In addition, we are creating a series of fact sheets,
a "Programs
in Brief" print publication, and a Web-based database product that describes
SAMHSA's agency-wide grant program.
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