To make certain that policies and programs achieve their goals and make good use of resources, you need a system to gauge what is working and what is not. Without the ability to measure and to gain insight, solutions become guesswork and criticism is uninformed. With experience that spans four decades and virtually all areas of public policy and social concern, Macro brings matchless skill and academic perspective to any policy issue. The firm’s deep and diverse pool of researchers is ready to tackle tough questions regarding everything from the need for an initiative to its operational details and specific effects. Applications include communications evaluation, Web evaluation, and MEASURE Evaluation.