Evaluation Design
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Evaluation Design

Photo: Man using hands to create a frame out of his face Each evaluation requires a design—a framework for determining when and from whom information will be gathered. Comparing the information collected with respect to time, treatment, setting, or population, evaluators determine if an initiative made a difference. The aim is to rule out the effects on results of anything other than the program or the treatment provided.

Macro’s approach to evaluation design combines good science with workable solutions. We begin by exploring client needs. Do conditions merit a full-scale evaluation? Is the client more interested in results or the factors that contribute to them? What outcomes are plausible? How long will it take to achieve them? When are evaluation results needed?

Macro’s evaluators are more than experts in the principles and techniques of research design. They also understand the challenges to evaluation in the real world. Ethical and practical issues may render some designs infeasible. Other pitfalls include people dropping out during the evaluation, receiving different levels of treatment, or having relevant experiences outside the program. By looking at the big picture, we design evaluations that truly facilitate decisions while making the best use of evaluation resources.

Photo: TeenagesEvaluation of High-Risk Substance Abuse Prevention Initiatives
Macro developed and implemented a 5-year longitudinal quasi-experimental design to test the effects of strategies to prevent or reduce the use of alcohol, tobacco, and illicit drugs among youth at high risk for these behaviors. The study examined 48 community-based programs funded by the Center for Substance Abuse Prevention to demonstrate an assortment of prevention approaches.

We collected data on outcomes from approximately 6,000 program youth and 4,000 comparison youth at four points in time (program entry, program exit, 6 months after exit, and 18 months after exit). To help interpret client outcomes, we collected process and program implementation data in annual visits to each site. We used a standardized youth survey instrument to measure substance use, risk and resiliency factors, and client characteristics and circumstances. To avoid the “black box” problem whereby an evaluation finds no effect because people received different services in different doses, the design provided for measurement of services received by individual participants. We standardized a site visit protocol to sort interview information into categories that could easily be merged with survey and dosage data.

In 2000, the American Evaluation Association gave this study an award for best exemplifying the Association’s Guiding Principles for Evaluation.

Photo: Parents and child hand in handContinuum of Care Evaluation
Macro is working with Connecticut’s Department of Children and Families to test ways of caring for children with severe emotional disturbance who are placed in a residential or group homes. In a 5-year study, we are using a randomized experimental design to assign children to treatment in either a continuum of care or “treatment as usual” model. The evaluation follows children and their families over several years using standardized instruments to measure changes. We are tracking emotional and behavioral functioning, stability of living environment, caregiver strain, family strengths, and satisfaction with services. The evaluation also looks at how the continuum of care developed during the 5-year period. Finally, Macro is doing a cost-benefit analysis to assess cost savings or benefits associated with the continuum of care model.

Photo: African American Man and WomanProgram Evaluation Center
For the Minority Substance Abuse and Human Immunodeficiency Virus (HIV) Prevention Initiatives, Macro serves as the Program Evaluation Center for interventions to help prevent substance abuse and high-risk sexual behaviors among minority populations. Working with an evaluation partner, we are using a quasi-experimental design to measure outcomes. The design provides for examination of the overall effectiveness of 15 adult intervention programs and 6 youth intervention programs. It also allows us to analyze effects for different groups of program participants. Common measures used across the study sites provide individual outcome data on risk and protective factors, substance use, and sexual behaviors. Service data are collected on individual participants in the intervention initiatives to measure program dosage. Data collection is in progress. Findings from this 3-year study will be reported in 2005.

 


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