Site Visits
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Site Visits

Man using the computer Taking a study into the field gives researchers an opportunity to see what actually is happening. A site visit provides context—a feel for the organizational climate and the day-to-day experiences of managers, staff, and clients. It offers a unique occasion to observe operations firsthand, to collect samples of materials, and to meet face to face with a range of people who would not be accessible from afar.

Macro plans site visits carefully based on a preliminary scan of factors such as relevant trends, authority, funding, past studies, reports, and recent events. With this information, we develop detailed protocols for on-site work. Ingredients include research questions, interview guides, observation protocols, and data collection formats. Our researchers arrive on site with finely honed personal and interpretive skills that are firmly anchored on the all-important principle of objectivity. Using these capabilities, Macro’s site visits have provided a valuable basis for decisions in hundreds of studies, often weaving together findings from several sites and using results to complement more wide-ranging quantitative research.

Photo: Fruit and VegetableEvaluation of the Fruit and Vegetable Pilot Program
The U.S. Department of Agriculture’s (USDA’s) Fruit and Vegetable Pilot Program (FVPP) made fresh vegetables and fresh and dried fruits available free to children during non-lunch periods in selected elementary and secondary schools. The USDA needed to know if it was feasible to continue the FVPP on a permanent basis and if students were interested in participating.

Macro visited schools in four pilot States. Working closely with USDA, we chose schools that represented a range of grade levels; urban, suburban, and rural settings; socioeconomic levels; and FVPP delivery mechanisms—classroom, kiosk, and free vending. The study team spent a week in each State, visiting two schools for a day and half and one school for a day. At each school, we conducted ethnographic interviews with the FVPP manager, school principal or assistant principal, food service director, and other food service staff involved in the FVPP. We held a discussion group with 8 to 10 teachers as well as mini-focus groups, one with boys and one with girls. Our staff observed the school’s promotional and educational activities, FVPP delivery method, and consumption of FVPP foods.

Macro complemented the site visits with quantitative analysis of information from reports submitted by all pilot schools. We examined operational details such as the kinds of foods schools purchased as a part of the pilot, the administrative costs incurred, days of operation, and factors affecting implementation.

Photo: American Indian KidAmerican Indian/Alaska Native Research and Outcomes
American Indian and Alaska Native (AI/AN) Head Start programs have not been included in major Head Start research projects because the programs serve small, isolated populations. In a study, Macro visited AI/AN Head Start programs, conducted focus groups, and reviewed other information. We determined how children's progress was being assessed and if the instruments in use were appropriate to the unique culture and environmental aspects of AI/AN peoples. As a result of our close examination of issues and practices related to program monitoring, children and families in AI/AN Head Start programs will benefit from stronger developmental screenings, enhanced program monitoring and assessments, and a new agenda for basic and applied research.

 


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