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Our approach to survey work is based on rigorous application of survey
theory and content knowledge, well-managed operations, and solid analytics.
We approach every project as a collaboration because successful projects
leverage the experiences of every member of the combined team.
ICF Macro is focused on obtaining high response rates. Since ICF Macro maintains telephone, mail, Internet, and in-person
survey capabilities that are fully compatible with each other, we
are able to design studies that provide respondents with multiple
methods to provide their survey responses—giving respondents
flexibility and convenience.
ICF Macro has a long history of success
in measurement development.
Our work demonstrates that innovative approaches are required to thoroughly
and thoughtfully evaluate programs, policies, or outcomes.
A particular strength of ICF Macro's survey practice is the
ability to obtain responses from a range of audiences. We have
a proven track record in sampling and obtaining responses from busy
professionals and large institutions in various disciplines and
sectors as well as hard-to-reach parts of the general population.
Our staff is adept in engaging various age, ethnic, and cultural
groups and those lacking in literacy or language skills. We address
sensitive topics such as beliefs, behavior, finances, health, and
relationships with delicacy and reassurance. Some of the audiences
we have surveyed with great success are:
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Child care providers |
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Parents |
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Patients |
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Public housing authority directors,
staff, and subsidized housing residents |
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School principals, teachers,
students, and alumni |
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Current and former Temporary Assistance for Needy Families (TANF) recipients |
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Children and adolescents |
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Customers |
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Educational institutions |
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Elected officials |
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Employers and employees |
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Health care providers |
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Health insurance subscribers |
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Military personnel, veterans, and dependents |
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