Omnibus Surveys
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Omnibus Surveys

Woman holding money Since the early 1960s, we have conducted CARAVAN®, the oldest continually running consumer study in the United States. Anyone who wants to find out what people think about an issue, how they behave as consumers, or how they view a company’s products and services can submit questions to CARAVAN®. Each customer’s questions go into a larger twice-a-week omnibus survey. As a result, costs are a fraction of what you would spend on a separate survey. We promptly interview 1,000 adult U.S. residents in each of two weekly surveys using our computer-assisted telephone interviewing (CATI) system. Advanced probability sampling assures that each customer receives statistically reliable information. We provide results 3 to 4 business days after receiving questions.

We also conduct weekly TEEN CARAVAN® and PRE-TEEN CARAVAN® surveys. These shared-cost telephone surveys address young people aged 12 to 17 and aged 6 to 11 in the continental United States. Sample sizes of 250 or 500 split equally between males and females are available for both age groups.

Photo: Restaurant Plate and GlassCARAVAN®—Ad Campaign for Restaurant
A national restaurant chain needed to determine the general public's reaction to a proposed new advertising campaign. The campaign would include a celebrity endorsement in a television commercial as well as an in-store promotion centered on that celebrity. Through CARAVAN®, the restaurant was able to gain valuable insight into the impact the ad campaign would have on the public's opinion and future visits to the restaurant chain.

Photo: Teenagers on ComputerTeen CARAVAN®—Internet Use
In 2000, Teen CARAVAN®, which surveys 12- to 17-year-olds, found that 9 in 10 American teens used the Internet. The average teenager spent 5 hours a week online. Two in three teens used the Web at school or at home, while one in five logged on from a friend's house. A vast majority of teens used the Internet for school research, while two in three used it for e-mail. Other popular Internet activities were checking weather, sports, and news and spending time in chat rooms (more popular with girls than boys). Smaller numbers of teens used the Internet for shopping, music, and playing games (more likely among boys).

Photo: Man guiding HelicopterCARAVAN®, Peace Corps, Market Assessment and Research, 2002–2003
Macro is working with the Peace Corps to respond to President Bush's call to double the number of Peace Corps volunteers worldwide by 2007. To meet this challenge, Macro provided CARAVAN® data to Peace Corps decisionmakers. The data enabled the Peace Corps to evaluate attitudes toward volunteerism nationally and within key segments.

 

  
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