For large mail surveys, Macro operates
Mail Survey Centers in Calverton, MD, and Maumee, OH. Each facility
houses state-of-the-art technical equipment that allows us to mail
and process large quantities of surveys efficiently and accurately.
Macro conducts mail surveys according to the Dillman approach,
which includes respondent pre-notification, multiple mailings, and
a series of reminders.
Our mailing and distribution facilities, personnel, and equipment
allow complete control over these critical activities, without having
to rely on vendors or subcontractors. For distribution, our facilities
include high-speed duplicators, inserters, stampers, and mailers.
When surveys come back, optical scanners speed the compilation and
analysis of responses.
A full-service document center at Macro’s Rockville office
provides additional support. Digital copiers can receive documents directly
through our computer network; they feature online editing for last-minute
changes and adjustments. For color production, we have the latest and most
advanced color copiers available. The document center produces forms for
optical scanning and has additional scanners to handle completed surveys. |