 Measuring
Awareness and Attitudes for the Citizen Corps Initiative
In support of President Bush’s Citizen Corps initiative to
get people involved in homeland security efforts, Macro measured
the public’s attitudes toward volunteerism, household and
community preparedness, and emergency and disaster preparedness
training (such as CPR). In addition to general perceptions, we examined
messages and motivators that would create an incentive for citizens
to participate in volunteerism, community preparedness, and response
activities as well as factors that inhibit citizen participation
in these activities. Macro used CARAVAN® methodology to field
the Citizen Corps survey by telephone to 2,500 U.S. households.
Overall results were precise at plus or minus 2 percent of the population.
To see if communication efforts should be targeted toward specific
populations, we produced estimates by region, age, gender, race/ethnicity,
and other characteristics.
We presented detailed findings as well as conclusions
and recommendations and repeated the survey annually to
assess changes and the success of the Citizen Corps initiative.
After the baseline study, Macro worked with the Federal Emergency
Management Agency to develop the content and design for communications
materials in various media.
 National
Marine Recreational Fisheries Service Telephone Survey
The Coastal Household Telephone Survey (CHTS) for the Marine Recreational Fisheries Statistics Survey (MRFSS) provides data
to estimate the impact of marine recreational fishing on marine
resources. Macro has conducted the telephone portion of this
survey since 1996, completing between 20,000 and 108,000 interviews
during 2-week periods, 6 times a year, with members of fishing
households and residents of coastal households near the Atlantic, Pacific, and Gulf Coasts. We ask
respondents
to recount the total number and method/mode of fishing trips they
made during a 2-month period. Macro has successfully met the
challenging
time, volume, and data quality requirements of the survey. Key
ingredients of our success include random digit dialing, advanced
predictive
dialing, and CATI technology; rigorous training and quality assurance
procedures; and in-house sample generation and sample management
systems.  Ohio Family Health Survey
Macro conducted The Ohio Family Health Survey to provide State
policymakers with information about the health insurance coverage,
health status, health care use, and health care access of Ohioans.
We prepared for data collection by finalizing the sampling design,
working with the Ohio Department of Health to develop the survey
instrument, conducting cognitive interviews on selected survey items,
and pretesting the final survey instrument. Using the Behavioral
Risk Factor Surveillance System (BRFSS) telephone protocol, we conducted
more than 20,000 interviews in English or Spanish via our CATI system. After cleaning and analyzing
the data, we produced reports on the survey methodology and results.
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