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To provide answers that are on time and on target, Macro combines
a high level of expertise and state-of-the-art tools and techniques.
We work with clients to develop the right questions and the right
tools for the job, whether they are surveys, focus groups, onsite
investigations, or tightly controlled comparative studies. Our
survey, research, and evaluation teams are adept at gathering
information from hard-to-reach audiences and out-of-the way places.
 Yet
collecting information is just part of our work. To make sense of
the information we collect, Macro employs the academic training
and technical skill of many of the best sampling experts, statisticians,
data managers, facilitators, interviewers, and interpretive analysts
in the business. The collective knowledge, expertise, and personal
interest of these able people span virtually every area of public
policy and social concern. Macro also is a prime resource for
business organizations as they increasingly turn to more rigorous
methods to support their strategic decisions and to guide their
management practices.
Behind our deeply and diversely talented staff, our continuously
updated selection of equipment and systems ensures quick turnaround
and the greatest value for the customer. Automated data collection,
computerized receipt control systems, online reporting, customized
Web sites and databases, affordable twice-a-week national surveys,
and a proprietary system for analyzing verbatim responses are a few
of the innovations Macro has developed to enhance its research and evaluation work.
In
addition to efficiency and solid science, Macro places a premium
on communication. We work closely with clients throughout each engagement.
From focusing a study to handing over a final product, we keep clients
informed and seek fresh information to guide adjustments. We report
our methods and our findings actively and in different forms. Success
means that our work is clear and responsive and that all relevant views
are considered. Working in close partnership with clients enables us to
achieve our mutual goal of making sure that our data is understood and
put to use.
We invite you to learn more about our full-service surveys, research,
and evaluation practices, which continue to expand in domestic and
international venues.
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